I recently created a questionnaire on SurveyMonkey and sent the link out to friends and family who fit the target audience of my magazine. Below you will find the results of the Survey. These results will help me make decisions on key factors of my magazine when I create it.
How much would you pay for a monthly music magazine?
£1.00 - £2.99 - 26%
£3.00 - £4.99 - 59%
£5.00 - £6.99 - 15%
£7 + - 0%
If you were to buy an Urban music magazine, would you prefer for it to be monthly or weekly?
Monthly - 64%
Weekly - 36%
Which social networking site do you use the most?
Facebook - 38%
Twitter - 50%
Tumblr - 12%
MySpace - 0%
Other - 0%
If there was a free Smartphone application for a music magazine, would you download it?
Yes - 73%
No - 27%
Would you rather consume a music magazine online or in print?
Online - 38%
Print - 62%
Would you regularly buy a magazine if it were monthly?
Yes - 57%
No - 18%
Maybe - 25%
If you are unable to buy a music magazine, do you visit the website to get the latest information?
Yes - 67%
No - 33%
The information gained from this questionnaire tells me that my target audience are very active online and enjoy using new technology, therefore I will ensure that my magazine has its own website, social networking sites and smartphone applications. Also, my target audience would be willing to pay more for a monthly magazine as I assume they would expect it to be more detailed than a weekly magazine. Furthermore, I believe that if I can gain a customer base and gain customer loyalty, then my magazine would also get many subscribers, therefore each magazine issue must be just as detailed, exciting and informative as the last, ensuring that the readers are never dissapointed.
Tuesday 23 October 2012
Monday 22 October 2012
Questionnaire
Click here to take survey
As part of my coursework, I have created a questionnaire on Survey Monkey.
The quantitative information that I get from the results of my questionnaire will help me when creating my magazine as it will allow me to understand the needs and expectations of my target audience.
As part of my coursework, I have created a questionnaire on Survey Monkey.
The quantitative information that I get from the results of my questionnaire will help me when creating my magazine as it will allow me to understand the needs and expectations of my target audience.
Sunday 21 October 2012
Saturday 20 October 2012
Model Release
This is a model release form, which is a conformation from my model, Jade McClune to say she will make herself available for photoshoots and that she agrees to the photographs that I have taken of her to be used in my AS Media Studies Coursework. This will also allow me to edit and manipulate photographs of Jade without further consent.
Friday 19 October 2012
Equiptment
Equipment by
This is a presentation describing the different equipment and software that i will use in order to create my magazine. This will help me when creating my magazine as I will already know the software that I should use for different parts of my magazine i.e. Photoshop for editing the photographs and InDesign for the layout and content of the magazine.
Audience Profile
Target Audience
This presentation is about my Target Audience of my magazine.
This will help me when making my magazine as I have come to understand the needs and wants of my audience. By meeting their expectations, my magazine will appeal to them more than other magazines and hopefully, this will encourage them to be keen fans who buy every issue.
I will try to appeal to my audience by creating a profile for my magazine on social networking sites as well as having a website and smartphone application. This means that whereever my readers are, they will be able to read articles and get information from my magazine.
This presentation is about my Target Audience of my magazine.
This will help me when making my magazine as I have come to understand the needs and wants of my audience. By meeting their expectations, my magazine will appeal to them more than other magazines and hopefully, this will encourage them to be keen fans who buy every issue.
I will try to appeal to my audience by creating a profile for my magazine on social networking sites as well as having a website and smartphone application. This means that whereever my readers are, they will be able to read articles and get information from my magazine.
Thursday 18 October 2012
Production Log - entry 8
http://www.ents24.com/web/artists/Dance+%26+Urban.html
I have researched the Urban music industry and came across this website which states the top Urban and Dance artists.
I have created a list of artists that I could use in my magazine:
Tulisa
Jessie J
N Dubz
Katy B
Conor Maynard
Tiny Tempah
Flo-Rida
Rihanna
Emilie Sande
These artists fit the Urban music genre that my magazine is based upon. Also, I think the artist who is most like Jade (the fictional artist who my main article is based upon) would be Tulisa, as they are both young girls from North London who decided to persue their passion for music and did not have any formal training, unlike Katy B or Jessie J who went to performing arts schools. I have based Jades look on Tulisa as they both have dark hair and the clothing in the photo shoots are reflective of what I would imagine Tulisa wearing.
I have researched the Urban music industry and came across this website which states the top Urban and Dance artists.
I have created a list of artists that I could use in my magazine:
Tulisa
Jessie J
N Dubz
Katy B
Conor Maynard
Tiny Tempah
Flo-Rida
Rihanna
Emilie Sande
These artists fit the Urban music genre that my magazine is based upon. Also, I think the artist who is most like Jade (the fictional artist who my main article is based upon) would be Tulisa, as they are both young girls from North London who decided to persue their passion for music and did not have any formal training, unlike Katy B or Jessie J who went to performing arts schools. I have based Jades look on Tulisa as they both have dark hair and the clothing in the photo shoots are reflective of what I would imagine Tulisa wearing.
Sunday 14 October 2012
Promotional Methods & New Media
After researching how other magazines promote themselves, I have come to the conclusion that the internet and technology is the best way to promote my magazine to its target audience. From the information gained from my research, I have put together a presentation of how I would promote my magazine to its target audience.
Thursday 11 October 2012
Institution
Institution
This presentation is about the institution behind a music magazine.
Institution is about the business behind the magazine. This includes where the magazine gets its income from, who publishes these magazines and what their job is, and how zeitgeists of today such as the internet affect magazines, like my own.
This has given me insight into how I should create my magazine, for example, I have decided that I will make a page in my magazine that will be an advertisement for trainers. This is due to the fact that I hacve come to understand how important advertisements are in a magazine as they are one of the main sources of income. Also, all magazines have advertisements in them, therefore this will make my magazine look as realistic as possible.
I chose to make the advertisement for trainers after looking through the photographs I have taken and realising that trainers are an iconic item for musicians of teh urban genre, therefore this advert will appeal to my readers.
(an example of a KSwiss trainer advertisement)
This presentation is about the institution behind a music magazine.
Institution is about the business behind the magazine. This includes where the magazine gets its income from, who publishes these magazines and what their job is, and how zeitgeists of today such as the internet affect magazines, like my own.
This has given me insight into how I should create my magazine, for example, I have decided that I will make a page in my magazine that will be an advertisement for trainers. This is due to the fact that I hacve come to understand how important advertisements are in a magazine as they are one of the main sources of income. Also, all magazines have advertisements in them, therefore this will make my magazine look as realistic as possible.
I chose to make the advertisement for trainers after looking through the photographs I have taken and realising that trainers are an iconic item for musicians of teh urban genre, therefore this advert will appeal to my readers.
(an example of a KSwiss trainer advertisement)Tuesday 9 October 2012
Monday 8 October 2012
Representation
Representation
This presentation is about the representation behind a magazine. This includes key artists and how they are representd (e.g. clothing style, personality etc.), performance venues, attitudes and political messages.
Throughout my research for this presentation, I came to understand which genre of music I wanted to base my magazine on.
At first I thought I wanted to make a Hip-Hop magazine, however after researching this, I found that the Urban genre would be more suited to my magazine as Hip-Hop is more focused on black ethnicity and is too heavily associated with American, male artists, whereas urban music opens it up to more artists.
I also considered the attitudes associated with Hip-Hop and realized that they are contreversial, therefore I did not want this to have a negative effect on my magazine, and as I result, I decided that the Urban genre was represented in a more positive light and chose to make my magazine of the Urban genre.
I researched the way the urban artists are visually represented (clothing style, body language) and analysed the sterotype of urban artists and they way they come accross to the audience.
This presentation is about the representation behind a magazine. This includes key artists and how they are representd (e.g. clothing style, personality etc.), performance venues, attitudes and political messages.
Throughout my research for this presentation, I came to understand which genre of music I wanted to base my magazine on.
At first I thought I wanted to make a Hip-Hop magazine, however after researching this, I found that the Urban genre would be more suited to my magazine as Hip-Hop is more focused on black ethnicity and is too heavily associated with American, male artists, whereas urban music opens it up to more artists.
I also considered the attitudes associated with Hip-Hop and realized that they are contreversial, therefore I did not want this to have a negative effect on my magazine, and as I result, I decided that the Urban genre was represented in a more positive light and chose to make my magazine of the Urban genre.
I researched the way the urban artists are visually represented (clothing style, body language) and analysed the sterotype of urban artists and they way they come accross to the audience.
Thursday 4 October 2012
Image Ideas
As part of the planning for my magazine, I have created a collage of images that have inspired me and given me ideas about the type of images that I would like to use in my magazine.
All of these images are those that would be suitable for an urban music magazine, just like the one I will create, with a few coming from existing urban music magazines such as Vibe.
By researching women in the urban music industry and from the images I have gathered, I have started to think about the outfits, props and location that I would like to use for the photo-shoot for my magazine. My model will be Jade McClune and the costume ill probably be tight jeans, leggings or shorts with a crop top or hoodie. I would also like to use a cap/'snap-back' and headphones in order to emphasize the fact that it is an urban music magazine. In my opinion, the best location for the photo-shoot would be the graffiti park in Waterloo as the graffiti will emphasize the urban tone of the magazine & we will be able to use the natural props such as the walls, slopes and columns in the park.
Production Log - entry 7
http://www.slideshare.net/sammipixie/what-is-the-impact-of-the-internet-on-the-music-magazine-industry
Through my research, I have noticed that almost all of the well-known music magazines have their websites too. As a result of technological advancements, the music magazine industry must learn to keep itself from failing and to keep up with the latest online trends (e.g. the twitter craze).
I wondered if the music magazine industry was actually being negatively impacted by the raise in technology, and through my research, I came across the link, above.
It is a presentation, explaining the impact of the internet on music magazines.
Through my research, I have noticed that almost all of the well-known music magazines have their websites too. As a result of technological advancements, the music magazine industry must learn to keep itself from failing and to keep up with the latest online trends (e.g. the twitter craze).
I wondered if the music magazine industry was actually being negatively impacted by the raise in technology, and through my research, I came across the link, above.
It is a presentation, explaining the impact of the internet on music magazines.
Production Log - entry 6
http://www.allyoucanread.com/top-10-music-magazines/
Today I have been researching the best music magazines and trying to figure out what makes them the 'best' in the industry.
The above link gives a list of the top 10 music magazines, with a brief description of what readers may find in the magazine and also how many issues they publish per year.
It was no surprise to me that Billboard Magazine was number 1, as their name is known worldwide due to their music charts. However, what did surprise me was that a niche magazine, such as Electronic Musician Magazine came second place.
Billboard have 51 issues every year, whereas EMM only publish 12 per year. This is obviously because Billboard is a weekly magazine, whereas EMM is only monthly, therefore Billboard's name is constantly on the magazine racks with their latest issue with exclusive information.
This may be because Billboard have lots of information to give to their readers, whereas EMM may only have enough information every 4 weeks i.e. if they issued their magazines weekly, there would not be enough information in it, and readers may stop buying their magazine due to feeling that they have been cheated of information.
Today I have been researching the best music magazines and trying to figure out what makes them the 'best' in the industry.
The above link gives a list of the top 10 music magazines, with a brief description of what readers may find in the magazine and also how many issues they publish per year.
It was no surprise to me that Billboard Magazine was number 1, as their name is known worldwide due to their music charts. However, what did surprise me was that a niche magazine, such as Electronic Musician Magazine came second place.
Billboard have 51 issues every year, whereas EMM only publish 12 per year. This is obviously because Billboard is a weekly magazine, whereas EMM is only monthly, therefore Billboard's name is constantly on the magazine racks with their latest issue with exclusive information.
This may be because Billboard have lots of information to give to their readers, whereas EMM may only have enough information every 4 weeks i.e. if they issued their magazines weekly, there would not be enough information in it, and readers may stop buying their magazine due to feeling that they have been cheated of information.
Monday 1 October 2012
Contents Ideas
I have been researching existing magazines in order to get ideas for the contents of my magazine.
The sources I have used have not only been hard copies of music magazines, but also their websites and twitter accounts.
I have come to understand that even the greatest urban music magazines such as Vibe do not just talk about the music that artists produce but anything that can be associated with the urban music genre e.g. artists (Rita Ora's love life) and award ceremonies (MOBO awards).
The sources I have used have not only been hard copies of music magazines, but also their websites and twitter accounts.
This image is a print-screen from Vibe's website. It shows the latest news headlines which would also be featured in the hard copies of the magazine and has given me ideas and inspiration of the contents of my own magazine such as:
- Rita Ora rocks the BBC Charity Ball
- Tinie loses his 'tempah' at the MOBO awards
- 'Bottoms Up' singer Try Songz steps behind the bar at London's The Nest
I have decided to use puns and other language techniques in order to create catchy sell lines for the contents page.
I have also used Q magazine to gain ideas for the regular features of my magazine such as:
- BASE mail
- The BASE recommender
- BASE Now: 'Welcome to the concrete jungle'
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